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Drifter Organics

CYOP #104 - Pursuing Wholesale + Embracing Multiple Passions with Micaela + Dawn Marie Hoo of Drifter Organics + Oh My Drifter

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CYOP #104 - Pursuing Wholesale + Embracing Multiple Passions with Micaela + Dawn Marie Hoo of Drifter Organics + Oh My Drifter

Drifter Organics // Photo:  Aaron Wojack

Drifter Organics // Photo: Aaron Wojack

On today’s show, we’re back one final time with Micaela and Dawn Marie Hoo, the mother-daughter team behind the skincare line Drifter Organics.

Last week, Micaela and Dawn Marie shared how they funded the launch of their brand and were incredibly generous in sharing the resources and tactics they found useful as they navigated their crowdfunding campaign. And after all of that, I was super curious to know what might be next for these two.

Today, we talk about their plans for Drifter Organics moving forward, why wholesale has become a pretty attractive option for them, how Micaela plans to juggle all of her passions and career goals, and some really solid advice for anyone out there who wants to start something from scratch.

Enjoy!


THANK YOU TO OUR CYOP PARTNERS:

Today’s episode is brought to you by Twenty20, where creatives go to find inspiring, authentic stock photos taken by real-world photographers.

Head to Twenty20.com/cyop for a seven-day trial with five free photos!

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(Extra interview snippets + the CYOP Slack Community!)


"Nothing is set in stone. You just have to do it and see what happens." — Dawn Marie Hoo,  Drifter Organics  // Artwork by  Melanie Biehle

"Nothing is set in stone. You just have to do it and see what happens." — Dawn Marie Hoo, Drifter Organics // Artwork by Melanie Biehle



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CYOP #103 - Crowdfunding Your Launch with Micaela + Dawn Marie Hoo of Drifter Organics

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CYOP #103 - Crowdfunding Your Launch with Micaela + Dawn Marie Hoo of Drifter Organics

Drifter Organics // Photo:  Aaron Wojack

Drifter Organics // Photo: Aaron Wojack

Today we’re back with Micaela and Dawn Marie Hoo, the mother-daughter team behind the skincare line Drifter Organics.

In last week’s show, we heard how Micaela’s career began and what led the two to launch the new brand. If you haven’t had a chance to hear to that episode, I’d recommend going back and listening to it before you listen to today’s show.

Today we’re getting into the funding model for Drifter Organics. Micaela and Dawn Marie opted to use crowdfunding to launch the company and they are going to be sharing a lot of the benefits and challenges involved with funding a business that way. We also chat about why crowdfunding isn’t always about money, why running a campaign can be such an emotional rollercoaster, and how the two prepared themselves to make their campaign successful.

Enjoy!

LISTEN:

SHOW NOTES:

Episode 102 (first in series)
Oh My Drifter
Micaela on Instagram, Pinterest, Twitter + Facebook
Drifter Organics
Drifter Organics on Instagram, Pinterest, Twitter + Facebook
Drifter Organics Kickstarter campaign
Creative Live crowdfunding course
Christopher Hawker's crowdfunding course
Indiegogo
Skillshare


THANK YOU TO OUR CYOP PARTNERS:

Today’s episode is brought to you by Twenty20, where creatives go to find inspiring, authentic stock photos taken by real-world photographers.

Head to Twenty20.com/cyop for a seven-day trial with five free photos!

SUBSCRIBE:

The Creative Digest
(Extra interview snippets + the CYOP Slack Community!)



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CYOP #102 - Working with Family + Asking for Help with Micaela + Dawn Marie Hoo of Drifter Organics

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CYOP #102 - Working with Family + Asking for Help with Micaela + Dawn Marie Hoo of Drifter Organics

Photo: Brittany Griffin for  Brit + Co .

Photo: Brittany Griffin for Brit + Co.


Today’s show is the first in a series with mother-daughter team Dawn Marie and Micaela Hoo of Drifter Organics. Drifter Organics is an all-natural skin care line that launched after a very successful Kickstarter campaign. You may also know Micaela from her popular fashion and lifestyle blog, Oh My Drifter.

In the interview we talk about how Micaela got started with her creative career at the young age of 14 and how her mom, who was at stay-at-home mom at the time, was able to be there for Micaela as she explored her creativity. We also get into how they work together as a team on Drifter Organics—especially since they have very different work styles and personalities—why they launched a skincare line when it was clear that Micaela’s first loves were photography and design, and why Micaela’s whole career is about asking—for help, for opportunities, for support, and more.

Enjoy!

LISTEN:

SHOW NOTES:

Oh My Drifter
Micaela on Instagram, Pinterest, Twitter + Facebook
Drifter Organics
Drifter Organics on Instagram, Pinterest, Twitter + Facebook
Tim Walker's photography
Gretchen Ruben's Happier podcast

100 Days of Discussion (Use code: MOM17 for 25% off print books!)


THANK YOU TO OUR CYOP PARTNERS:

 
 

Today’s episode is brought to you by Twenty20, where creatives go to find inspiring, authentic stock photos taken by real-world photographers.

Head to Twenty20.com/cyop for a seven-day trial with five free photos!

SUBSCRIBE:

The Creative Digest
(Extra interview snippets + the CYOP Slack Community!)

"Don't be afraid to ask for help." — Micaela Hoo,  Oh My Drifter  +  Drifter Organics  // Artwork by  Melanie Biehle

"Don't be afraid to ask for help." — Micaela Hoo, Oh My Drifter + Drifter Organics // Artwork by Melanie Biehle



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