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Off Switch

CYOP #54 - Transitioning a Brand + Setting Goals with Katie Michels of Off Switch

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CYOP #54 - Transitioning a Brand + Setting Goals with Katie Michels of Off Switch

Today's show brings me to the home of Katie Michels just outside of Chicago. I’ve been following Katie’s work for years and was super impressed as I watched her transition Off Switch, which used to be a gorgeous magazine, into an online shop full of cards, totes and other beautifully designed items—all of which she creates. During the interview, we talk through that transition and what it meant for her as a business owner, the meaning behind the brand “Off Switch” and how she’s moving forward with her big goals one step at a time...

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