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CYOP #75 - How to Algorithm-Proof Your Marketing Efforts with Melissa Camilleri of the 21-Day Insta-Course


CYOP #75 - How to Algorithm-Proof Your Marketing Efforts with Melissa Camilleri of the 21-Day Insta-Course

Today’s Tuesday Tips + Tricks episode is sponsored by Melissa Camilleri of Compliment and the 21-Day Insta-Course. If you listened to episode 72, which was the first episode in this sponsored series, you may remember Melissa as my guest interviewer. 

As I mentioned on that show, she was actually one of my very first guests on CYOP in Season 1 and since that first interview she’s been growing her brand in other ways by teaching business owners how to share their story on Instagram through the 21-Day Insta-Course

She was kind enough to come on the show today and talk about things like how we’re all going to be okay—even as Instagram rolls out the new algorithm, why she believes that building relationships should be at the core of any strategies we implement and so much more. 

Not only that, Melissa is offering a really great deal on course registration. Those interested in taking the course can find all of the details at and enter IMREADY, in all caps, at check out to get $25 off registration. The offer is only good through April 8, 2016, which is this Friday, so don’t wait too long if you want to get in on the next session of her course!

Happy listening!




Don't let the new Instagram algorithm get you down! Sign up for Melissa's 21-Day Insta-Course to learn the best strategies for growing your tribe and your business on Instagram.

Enter IMREADY at checkout for $25 off of registration!


"Relationships, online and in person, are the key to business." -- Melissa Camilleri, Compliment + the 21-Day Insta-Course


Follow along with Melissa's adventures:



CYOP #3 - Quieting Your Inner Critic + Lifting Others Up with Melissa Camilleri of Compliment

Melissa Camilleri of  Compliment  // Photo courtesy of  Meredith Carty .

Melissa Camilleri of Compliment // Photo courtesy of Meredith Carty.

I am so excited to introduce you all to the lovely Melissa Camilleri! She is the founder and creative director of Compliment, a Sacramento-based handmade jewelry, stationery and gift company.

Her entrepreneurial drive and passion for her work is absolutely contagious and I love hearing how she worked through the tough times in her business. When asked about early doubters of her creative path (around 00:06:23), she says, "I listen to those voices less and less [...] I feel like my inner critic manifests outside myself [...] I heard those voices a lot more when I was less brave."

Sound familiar?  

Yep. Me too. 

I hope you'll find the interview as inspiring as I did!

Creating Your Own Path -

In this episode I chat with Melissa Camilleri, the founder and creative director of the incredibly popular Sacramento-based jewelry and stationery business, Compliment.

Listen in as Melissa discusses her journey from educator to jewelry designer, why she thinks everyone deserves to receive a compliment, her passion for giving back to the community and what she's learning as she continues to grow her business.


Get to know Melissa, shop her jewelry and stationery lines and learn about her community outreach efforts:


Other resources mentioned:



Special thanks to ThinkHouse Collective in Midtown Sacramento for the use of their recording space.


I hope you've enjoyed listening to the episode as much I enjoyed creating it, my friends. Please be sure to head over to iTunes to subscribe, rate and review Creating Your Own Path, if you have a moment. I really do appreciate your feedback and support!