Today's interview brings me to the Seattle office of Cassandra LaValle of Coco+Kelley. The lifestyle and design blogger started sharing her favorite inspirations online in the early days of the industry—in 2007—and has since expanded her brand to include interior design services, specialized event planning services, workshops and much more.
Listen in as we chat about the blogging industry and why it’s important to stop and think about what might be going on behind the scenes when a blogger or platform looks as though they’ve had overnight success. We also touch on the importance of diversifying without feeling as though you have to do ALL THE THINGS and Cassandra gives some really great tips for those looking to dive in to a creative career.
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